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Why Clean Label Certification?

This is Why Clean Label Certification is Important

Why Clean Label Certification?

Food and Industry grades for consumables has been witnessing a paradigm shift in the later years. With the nutrition industry at the forefront of this shift, transparency has become an evident prerequisite for the consumers. And with the expansion of innovation across all the verticals of the food and nutrition industry. CLP is a non-profit organization that establishes confirmative standards of testing for different consumables across the globe. Clean Label Project is the brainchild of scientists and a group of researchers who have embarked on a journey to ensure maximal food safety standardization across the globe.

Clean Label Project And Its Impact On Clean Labeling Across Industries

CLP has a varied level of tests for contaminants and other industry pollutants to ascertain how well the consumable fairs on food safety standards. The undergiven are the categories that they attest to on just as many factors: Antioxidant Superiority Award, Clean Label Project Certification, Clean Label Transparency Project Certification, First 1,000 Day Promise Certification, Natural Wine Certification, Pesticide Free Certification.The Clean Label Project has been determining the problematic aspects of the food industry one by one at a time. This has helped them in maintaining a database of safe and unsafe practices maintained by the industry components. On the other hand the compliant boards across the verticals have been maintaining and upgrading the safety standards that they have observed since the inception. 

With a dedicated team who assess brands and their products with every possible standard for safe consumption have made nutrition a much holistic experience for consumers around the world. 

This has also paved the way for several contemporary brands around the globe to create their niche based on safety standards and clean practices. This also includes a leaning towards making labeling an authentic practice that sets the bar of safe consumption at par. Going ahead Clean Label Project USA is also naming the brands out for unethical practices. They have segregated the categories accordingly with exclusive focus on nutrition brands who tend to go overboard with ingredients and also seemingly brag about their benefits which are in most cases not even backed by scientific evidence. This is also a major point to watch out for and which is why CLP USA encourages the consumers to read what they buy and also gives them the groundwork before going for fad brands who apparently have a leaning towards exaggerating the facts for marketing purposes. This awareness gives the consumer the required edge over heavily marketed brands who take a blind approach towards product authentication when and how their targets fluctuate. 

How Certifications Have Become The Way Towards A Safer Consumption Journey 

Getting a certification or certifications is a univocal stamp on ensuring clean and transparent practices across the various aspects of the food industry. Not just that, the certifications pave the way for brands to create a much omnipotent presence in the landmine of brands catering to different target audiences. Keeping this in mind, CLP set out on a mission to change the definition of clean practices across the globe. They have put forward categories and awards that give a clarity as to how to distinguish between what is authentic and what is not. They also have endowed awards to exceptionally authentic brands, who have gone beyond the envelope of marketing charades and give originality its true due when and however needed.

As for the categorization amongst the verticals and the chains of industry related mostly to consumables, it has been done on the basis of extensive database research and real life scenarios that were faced by the target audience who undertook a part in CLP’s cluster programmes over the years. 

How Does A Brand Benefit From Clean Label Certification?

‘Clean Label Certification is a step up for any brand that considers itself new-age as they tend to have transparency with their consumers as a base rule for further proliferation. Keeping this in the hindsight, most of these brands have been opting for certifications that endow them with the sense of trust that propagates their idea of an ideal brand. It also ensures that the customer retention gains an all new high and that to sometimes an unprecedented high, which calls for more innovation and even better consumer experience over the years.

To keep the process even seamless, the brands that opt for certifications and various awards make sure to send in batches of their relevant SKUs that tend to different target audiences with just as variable consumer needs. This also stands fast and forth for brands that go for authentication of the source ingredients that are used in their exclusive formulations of products, which aren’t necessarily too authentic because of the extreme penetration of formulas and methodologies all across the industry verticals. To have a veritable edge over competitors, brands tend to undertake practices that benefit the larger audience over time and also gives them the forward path towards being a socially conscious and environment-friendly brand. The idea of sustainability has been ingrained into the consciousness of the general consumer experience, henceforth having a Clean Label Certification, is the upgrade that benefits the brand in manifolds as they go forward and expand. 

Is Clean Label Certification The Pitstop For Authenticity As A Consumer

Definitely it is a big foot forward if authentication was to be kept as the bar for consumer experience. As it gives a fair idea, as to what effects and after effects await the consumer during and after the usage of the product. To set the benchmark for consumption and eventual proliferation on set standards, brands could learn from real time data that the consumer base provides them on the basis of their own experience which seemingly varies over factors like demographics, age, ease of consumption, lifestyles and several other relevant factors.

Ideally it is good to be  aware about the consuming patterns, but it is even better to be aware about the same as in the long run it will define the psychology of consumption behavior. As a consumer it is always good to stay updated on what is uptaken as blind marketing and herd psychology leads towards unhealthy consumption practices. This is why they always say, Know what you eat and eat what you know!

What Is The Way Forward For Label Certifications?

CLP is the eventual path towards a more sustainable ecosystem for the consumables industry in the upcoming years. This has become the blueprint for many other certification and standard testing houses, as the relevancy of certifications has gone quite the notch up in the given decades. Moving forward this will stay just as relevant and will even see a paradigm shift that has been yet unknown but is preceded by the consumables industry over the years. 

Not just the awards and certifications but also the trust that is endowed upon the brands after a successful pitch of clean products, staying relevant becomes the most pressing issue amongst these brands, which is why the practice has to be regularized amongst such brands. Although being a healthy practice, clean labeling has yet to become a popular practice, but rather it stays in the precincts of aware brands, that not only care about the future of their consumer experience, but also for the sustainability of their services in an ever evolving market.